Sam Poston

With over 15 years in sales and leadership, Sam brings more than experience—he brings a true passion for connecting people with solutions. His journey began with a remarkable 12 year tenure at Royal Mail, where he built a foundation rooted in trust, resilience, and a results-driven approach.

Then came an exciting chapter at CybaVerse, where he stepped into the fast-paced world of tech as a Business Development Manager. Sam’s natural drive and leadership quickly stood out, earning him promotions first to Team Leader, and more recently, to Head of Sales. Every step in his career is a testament to his dedication, growth, and an unwavering commitment to excellence in sales—qualities he brings to every client, every team, every day.

Throughout his career, Sam has led and closed a series of high-stakes, multi-million-pound deals that speak volumes about his strategic acumen and determination. At Royal Mail, his knack for surpassing targets took him to the top of the national sales team, earning him the prestigious Royal Mail Sales Director Award. This recognition is more than just a trophy—it represents years of hard work, a commitment to clients, and a results-driven approach that remains at his core.

Every project Sam takes on showcases his relentless focus on delivering exceptional results, whether negotiating complex deals or aligning the team to exceed expectations.

Starting his career with a solid IT background, Sam quickly discovered that this technical experience was a powerful advantage in CybaVerse’s technical environment. His IT foundation has not only allowed him to excel in complex client interactions but has also shaped his leadership style. Today, Sam uses his technical insight to mentor his sales team, equipping them with the skills and confidence to approach every challenge with the same precision and drive that have defined his career.

Outside of work, Sam has a passion for carpentry and home renovation—interests that have grown into a second calling. Currently transforming his third property, Sam finds joy in every part of the process, from intricate woodwork to full-scale renovations. With plans to finish this latest project in 2026, he’s already thinking about his next development. For Sam, each project is a chance to create, improve, and push his craftsmanship to new heights.